Accounting That Keeps Pace With Your Cart
Start the conversationE-commerce breaks ordinary bookkeeping in a specific way: the money arrives pre-scrambled. Shopify deposits net of fees. Amazon settles on its own calendar, minus reserves, refunds, and a dozen charge types. Stripe and PayPal each tell their own version of the story. Meanwhile the ad platforms report a ROAS that never quite survives contact with the P&L, and inventory sits on the balance sheet as a number everyone quietly distrusts. Plenty of profitable-looking stores are one honest margin analysis away from a hard conversation.
Precision Financial has worked with dozens of e-commerce and digital marketing companies at both the bookkeeping and CFO levels, and our managing partners have co-founded, invested in, and run e-commerce businesses themselves. We rebuild the connection between orders, payouts, ad spend, and inventory so your financials show what each channel actually earns, not what the dashboards claim.
How We Help
Multichannel revenue reconciliation
We tie Shopify, Amazon, Stripe, and PayPal payouts back to gross sales, fees, refunds, and reserves each month, so recorded revenue matches reality instead of matching deposits.
Inventory and COGS discipline
Landed cost captured properly, cost of goods that moves with units actually sold, and forecasts for inventory run-out and reorder timing so stockouts stop surprising you.
Contribution margin by channel
Ad spend, fulfillment, and platform fees mapped against the revenue they produced. Our clients have spent hundreds of millions of dollars on digital advertising, and we make sure the P&L shows what that spend really bought.
Metrics that connect marketing to money
ROAS, cost per acquisition, and reorder behavior read very differently once they are grounded in accurate financials. We build the bridge between the marketing dashboard and the income statement.
Sales tax nexus awareness
Multichannel sellers accumulate state obligations quietly. We watch where exposure is building and flag it early so you can engage a sales tax specialist before it becomes a cleanup project. We coordinate with those specialists rather than practicing tax ourselves.
Connector cleanup
Direct QuickBooks integrations with Shopify and payment platforms create some of the messiest files we see. We untangle the damage and replace it with a posting process that stays clean.
Who It's For
DTC brands that outgrew the founder's spreadsheet, Amazon sellers who cannot reconcile settlements to their books, subscription companies that need recurring revenue tracked properly, and marketing agencies managing large ad budgets for clients. It also fits brands preparing for outside capital or a sale, where a buyer will test every margin claim against the ledger.
Why Precision
Most accountants learn e-commerce from the outside. Our partners have sat on the operating side of these businesses, which is why we care about add-to-cart rates and reorder ratios and not just journal entries. The bookkeeping is handled by senior accountants under CPA and CMA review, with QuickBooks ProAdvisor depth in the tooling itself. From our San Diego base we work with sellers worldwide, which suits an industry that never had a hometown to begin with.
Get Started on Your Financial Journey with Us
Tell us which platforms you sell on and where the numbers stop making sense. We will show you what a clean month looks like.
Start the conversation